Event Management - Festival and Conference

BENEFITS

 

PROGRAM HIGHLIGHTS

  • Graduates are prepared to:

  • Develop and implement financial initiatives based on event objectives through methods such as sponsorship programs and fundraising initiatives

  • Plan, design and coordinate effective site and facility operations

  • Apply the principles of marketing to festivals, events, and conference

  • Apply strategies for effective human resource management

  • Create, plan and implement effective programming for events

  • Apply accounting and financial knowledge and skills to the operation of events

  • Apply business administration skills to the operation of events

  • Apply the principles of professionalism and ethics to event management

CAREER OUTLOOK

 

Graduates of this program may find employment in hotels, convention ad conference centres, corporations, tourism and not-for-profit organizations, sports and recreational organizations, festival, arts and cultural organizations and event marketing management. Some entrepreneurial graduates may open their own event management companies.

 

 

 

Program Overview

Event Management – Festival and Conference will prepare students for a career in an exciting and rapidly growing industry. It is well documented the festivals, events and conference are a major catalyst for tourism worldwide as evidenced by the membership making up the local, national and global markets. This sector is projected to produce 121,000 new jobs by 2015.

PROGRAM OUTLINE

 

Semester 1

   Event Marketing – Festival and Conference

   Volunteer & Team Building Coordinator

   Sponsorship Development

   Introduction to Event, Festival & Conference

   Networking and Industry Rehearsal

   Event Budgeting

 

Semester 2

  Risk & Security Management

  Site Logistics & Operations Management

  Programming Community and Cultural      Festivals, Events & Conferences

  Creativity and Innovative

  Greening Your Festival, Event & Conference

  Communications and Media Planning

   Festival, Event and Conference Production   Practicum

 

Note: minimum C grade required in all courses.

At A Glance

Our employment partners include:

  • Maple Leaf Sports & Entertainment

  • AVIVA Canada

  • Toronto Board of Trade

  • Toronto Community News

  • Marriott Hotels

  • Toronto International Film Festival

  • Delta Hotels

  • Fairmont Hotels

  • Four Seasons Hotel & Resorts

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