Advertising - Account Management

Program Overview

The Advertising  Account Management Program will prepare you for the client service area of the integrated marketing and communications industry. The advertising world needs specialized account managers who understand the full scope of advertising, event marketing, direct marketing, digital, mobile and social media platforms and can manage integrated communictaions plans from inception to final productions.

 

If you like creating, planning, managing and working in collaborative teams, then Account Managers will be an ideal role for you. You will interact with all areas of communication agencies including media, creative, production and digital.

 

You'll be mentored by a team of seasoned professionals as you build new skills and confidence for industry.

 

It is the only post graduate program of its kind in Canada to offer a 15-week field placement.

BENEFITS

 

PROGRAM HIGHLIGHTS

  • Turns your degree or diploma into a practical way to enter the communications business

  • You know what you are doing the first day on the job, with skill in marketing communications managment and media business communication

  • Onsite industry-equivalent computer software , media planning and research systems in specialized labs

  • Only post-grad Account Management program in Canada with a 15-week field placement that allows you to gain critical knowledge, professional relationships and work experience

  • Industry-recognized graduate certifictae reflects a high standards of learning and is only available through the Centre for Creative Communications, 15 minutes from most major advertising firms in Toronto

 

CAREER OUTLOOK

Companies that have hired program graduates include:

  • Agency 59                  

  • Anderson DDB

  • Anomaly

  • BBDO / Proximity

  • Canadian Tire

  • Cossette Communications

  • Cundari

  • Draftfcb

  • J. Walter Thompson

  • Juniper park

  • Leo Burnett

  • MacLaren McCan

  • Saatchi & Saatchi

  • Serrano Mobile

  • Young & Rubicam

PROGRAM OUTLINE

 

Semester 1

   Digital Communication Planning

  Integrated Marketing Foundations

  Advertising Research & Analysis

  Account Managment Practices

   Media for Accounts Managers

  Business Communications

  Professional Practice

  Broadcast Production Basics

 

Semester 2

   Advanced Integrated Marketing

   Strategic Planning & Consumer Insight

   Agency Finance and Operations

   Advertising Planning & Campaign                                           Management

   Advertising Issues for Account Managers

   Digital Production Management

   Copywriting Techniques

   Design and Production Fundamentals

 

Semester 3

   Placement (Account Managment)

  

At A Glance

Graduates start new careers with leading communications, digital and marketing companies in:

  • Advertising

  • Digital and Mobile Marketing

  • Sales Promotion

  • Event Marketing

  • Direct Marketing

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