Advertising - Account Management
The Advertising Account Management Program will prepare you for the client service area of the integrated marketing and communications industry. The advertising world needs specialized account managers who understand the full scope of advertising, event marketing, direct marketing, digital, mobile and social media platforms and can manage integrated communictaions plans from inception to final productions.
If you like creating, planning, managing and working in collaborative teams, then Account Managers will be an ideal role for you. You will interact with all areas of communication agencies including media, creative, production and digital.
You'll be mentored by a team of seasoned professionals as you build new skills and confidence for industry.
It is the only post graduate program of its kind in Canada to offer a 15-week field placement.
Turns your degree or diploma into a practical way to enter the communications business
You know what you are doing the first day on the job, with skill in marketing communications managment and media business communication
Onsite industry-equivalent computer software , media planning and research systems in specialized labs
Only post-grad Account Management program in Canada with a 15-week field placement that allows you to gain critical knowledge, professional relationships and work experience
Industry-recognized graduate certifictae reflects a high standards of learning and is only available through the Centre for Creative Communications, 15 minutes from most major advertising firms in Toronto
Companies that have hired program graduates include:
BBDO / Proximity
J. Walter Thompson
Saatchi & Saatchi
Young & Rubicam
Digital Communication Planning
Integrated Marketing Foundations
Advertising Research & Analysis
Account Managment Practices
Media for Accounts Managers
Broadcast Production Basics
Advanced Integrated Marketing
Strategic Planning & Consumer Insight
Agency Finance and Operations
Advertising Planning & Campaign Management
Advertising Issues for Account Managers
Digital Production Management
Design and Production Fundamentals
Placement (Account Managment)
At A Glance
Graduates start new careers with leading communications, digital and marketing companies in:
Digital and Mobile Marketing