Advertising - Media Management

Program Overview

Advertising Media Management is a unique post-graduate program that will prepare you for the advertising and communications industry in the role of strategic media planning and buying. This hands-on and intensive industry-approved program will provide you with the fundamentals of media management, with a focus on consumer-driven communication channel choices such as mobile platfornm for advertising messages.

In this program you will:

Develop an expertise in reaching target audiences with creative message
Build your business and negotiating skills on behalf of advertising clients to achieve stratigic results
Complement you in-class education with an industry field placement providing you an opportunity to work in the industry and home your skills.

BENEFITS

PROGRAM HIGHLIGHTS

You get practical hands-on learning
The program provides career-ready skills in media management, research, analysis, planning, estimating and buying
High-level industry professionals teach you and help you to connect with the industry
The program is unique and the first of its kind in Canada
Extensive career and global job opportunities exist in field

CAREER OUTLOOK

Companies that have hired program graduates include:

PHD Canada
Mindshare
Media Edge
MacLaren McCan
OMD
Media Contacts
MPG
Starcom
Mediacom
UM

PROGRAM OUTLINE

Semester 1

Integrated Marketing Foundations

Business Communication

Professional Practice

Digital Communication 1

Media Research Data Analyses

Introduction to Media Planning

Broadcast Buying and Measurement

Connection Planning

Semester 2

Advertising Planning & Campaign Management

Media Account Administration

Media Buying and Reporting

Digital Communications 2

Media Advertising Negotiation and Sales

Media Indusrtry Issues

Semester 3

Field Placement (Media Managment)

Minimum C grade required in all courses to pass

At A Glance

Succesful graduates of this program will launch new careers with:

Advertising agencies
Independent media management companies
Marketing companies
Multi-media owners and sellers
Research companies
Advertisers

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