Advertising - Media Management

Program Overview

Advertising Media Management is a unique post-graduate program that will prepare you for the advertising and communications industry in the role of strategic media planning and buying. This hands-on and intensive industry-approved program will provide you with the fundamentals of media management, with a focus on consumer-driven communication channel choices such as mobile platfornm for advertising messages.

 

In this program you will:

  • Develop an expertise in reaching target audiences with creative message

  • Build your business and negotiating skills on behalf of advertising clients to achieve stratigic results

  • Complement you in-class education with an industry field placement providing you an opportunity to work in the industry and home your skills.

BENEFITS

 

PROGRAM HIGHLIGHTS

  • You get practical hands-on learning

  • The program provides career-ready skills in media management, research, analysis, planning, estimating and buying

  • High-level industry professionals teach you and help you to connect with the industry

  • The program is unique and the first of its kind in Canada

  • Extensive career and global job opportunities exist in field

CAREER OUTLOOK

Companies that have hired program graduates include:

  • PHD Canada

  • Mindshare

  • Media Edge

  • MacLaren McCan

  • OMD

  • Media Contacts

  • MPG

  • Starcom

  • Mediacom

  • UM

     

PROGRAM OUTLINE

 

Semester 1

  Integrated Marketing Foundations

  Business Communication

  Professional Practice

  Digital Communication 1

  Media Research Data Analyses

  Introduction to Media Planning

  Broadcast Buying and Measurement

  Connection Planning

 

Semester 2

   Advertising Planning & Campaign Management

   Media Account Administration

   Media Buying and Reporting

   Digital Communications 2

   Media Advertising Negotiation and Sales

   Media Indusrtry Issues

 

Semester 3

   Field Placement (Media Managment)

 

Minimum C grade required in all courses to pass

At A Glance

Succesful graduates of this program will launch new careers with:

  • Advertising agencies

  • Independent media management companies

  • Marketing companies

  • Multi-media owners and sellers

  • Research companies

  • Advertisers

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