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    Advertising - Media Management

    Program Overview

    Advertising Media Management is a unique post-graduate program that will prepare you for the advertising and communications industry in the role of strategic media planning and buying. This hands-on and intensive industry-approved program will provide you with the fundamentals of media management, with a focus on consumer-driven communication channel choices such as mobile platfornm for advertising messages.

     

    In this program you will:

    • Develop an expertise in reaching target audiences with creative message

    • Build your business and negotiating skills on behalf of advertising clients to achieve stratigic results

    • Complement you in-class education with an industry field placement providing you an opportunity to work in the industry and home your skills.

    BENEFITS

     

    PROGRAM HIGHLIGHTS

    • You get practical hands-on learning

    • The program provides career-ready skills in media management, research, analysis, planning, estimating and buying

    • High-level industry professionals teach you and help you to connect with the industry

    • The program is unique and the first of its kind in Canada

    • Extensive career and global job opportunities exist in field

    CAREER OUTLOOK

    Companies that have hired program graduates include:

    • PHD Canada

    • Mindshare

    • Media Edge

    • MacLaren McCan

    • OMD

    • Media Contacts

    • MPG

    • Starcom

    • Mediacom

    • UM

       

    PROGRAM OUTLINE

     

    Semester 1

      Integrated Marketing Foundations

      Business Communication

      Professional Practice

      Digital Communication 1

      Media Research Data Analyses

      Introduction to Media Planning

      Broadcast Buying and Measurement

      Connection Planning

     

    Semester 2

       Advertising Planning & Campaign Management

       Media Account Administration

       Media Buying and Reporting

       Digital Communications 2

       Media Advertising Negotiation and Sales

       Media Indusrtry Issues

     

    Semester 3

       Field Placement (Media Managment)

     

    Minimum C grade required in all courses to pass

    At A Glance

    Succesful graduates of this program will launch new careers with:

    • Advertising agencies

    • Independent media management companies

    • Marketing companies

    • Multi-media owners and sellers

    • Research companies

    • Advertisers

    Back to PETUP

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