Advertising and Marketing Communications Management

Program Overview

Advertising is a unique field where you'll tap into your creative talent, strategic thinking and business savvy to generate new and exciting ideas.

 

This three-year Advertising program will prepare you with the critical skills you'll need to enter this dynamic field, as you learn how to tell your clients' stories with persuasive advertising in addition to planning and developing campaigns on mobile platforms.

 

In this program:

  • You'll develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment

 

  • You'll be led by a team of seasoned advertising instructors who possess vast experience in the industry

 

  • You'll complete the program with an industry field placement, acquiring experience in the day-to-day activities of the advertising world

 

Note: This program requires students to have and use a mobile computing device (i.e. laptops, tablets) that meets or exceeds the recommended hardware requirements.

BENEFITS

 

PROGRAM HIGHLIGHTS

  • You'll learn the entire advertising process, including: research, developing strategies, campaign planning, copywriting, production, media planning and buying

  • You'll gain insight and experience in the main areas of agency operations: copywriting, media and account management

  • Firm deadlines, multitasking, working under pressure and delivering professional presentations are part of the program

  • Semester 5 features specialization streams that provide an advanced concentration in copywriting, media planning and buying or account service

  • The only GTA college with a four-month internship

  • Recognized by the Interactive Advertising Bureau as offering the most breadth of digital/mobile curriculum

 

CAREER OUTLOOK

Companies that have hired program graduates include:

  • Anomaly                     

  • Anderson DDB

  • BBDO

  • Boom Marketing

  • Cossette

  • DAC

  • Draftfcb

  • Grey Canada

  • JWT

  • Leo Burnett

  • MacLaren McCann

  • Media Edge

  • Mindshare

  • MPG

  • Saatchi & Saatchi

  • Starcom

  • TBWA

  • Young & Rubicans

 

 

At A Glance

Graduates start new careers in advertising fields such as:

  • Account Management

  • Media buying and planning

  • Marketing

  • Digital/Mobile

  • Copywriting

  • Production

  • Direct Marketing

  • Promotions

  • Event Marketing

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PROGRAM OUTLINE

 

Semester 1

   Introduction to Agency Advertising*

   Advertising Campaign Presentation*

   Foundations in Marketing*

   Tools and Processes for Communicators

   College Communications 2

   Consumer Psychology

 

Semester 2

   Advertising Research*

   Integrated Marketing*

   Copywriting 1*

   Account Management*

   Imaging

   College Communications 3

 

Semester 3

   Advertising Media Selection*

   Advertising Planning*

   Advertising Design & Production*

   Copywriting II*

   Global Citizenship: From Social Analysis to                                        Social Action 

 

Semester 4

   Radio & Television Advertising*

   Interactive Media & Print Production*

   Campaign Planning*

   Advertising Business Writing*

   General Education Elective

 

Semester 5

All Streams

   Advertising Issues*

   Professional Practice*

 

Account Service Stream - Section 001

   Administration and Finance*

   Special Project*

   Advertising Campaign Management*

   Strategic Planning*

 

Media Stream - Section 002

   Broadcast Buying and Measurement

   Interactive Communications 1*

   Administration and Finance*

   Special Project*

   Advertising Campaign Management*

 

Copywriting Stream (Creative) - Section 003

   Copywriting III*

   Special Project*

   Digital and Social Media

   Portfolio Design*

 

Semester 6

   Field Placement*

 

*Minimum C grade required to pass