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Business - Marketing

Program Overview

A marketer is the essential link between an organization and its customer base. A marketer answers questions like: Who are our customers? What are their needs? How can we best meet these needs? How should we price, package, distribute and promote our product?


Business - Marketing program provides you with the knowledge and skills you need to help organizations answer these questions. You'll have an opportunity to learn the basic of business - accounting, operations, organizational behaviour and international business - which serve as an important foundation for the marketing courses that follow. You'll be introduced to marketing theory and case-based problem-solving, as well as marketing communications (which includes advertising and promotion) and professional selling practices.


Marketing program encourages mastery of a marketer's key competencies - creative, practical decision-making and clear, persuassive communications.




  • The program offers a combination of broad marketing concepts and specialized marketing skills.

  • Computer training in popular business software is provided.

  • Experienced marketing faculty provides individual attention and advice.

  • The diploma that is earned is recognized in Canada and abroad, reflecting high standards of learning.



Career opportunities in the field of marketing are plentiful, as almost a third of all North Americans are employed in marketing-related positions. Opportunities exist in both small and large businesses across many industries, including:

  • Financial services

  • Electronics

  • Food and beverage

  • Not-to-profit sector

  • Government


At A Glance

Graduates are prepared for careers as:

  • Sales Representatives

  • Customer Service Representatives

  • Product Consultants

  • Merchandising Assistants

  • Merchandising Supervisors



Semester 1

   Strategies for Business Success

   Fundamentals of Business

   College Communications 1

   Microcomputer Applications Software 1

   Mathematics of Finance


Semester 2

   Financial Accounting Concepts

   Career Exploration

   College Commnications 2

   Microcomputer Applications Software 2

   Global Citizenship: From Social Analysis to                                          Social Action

   Business Operations


Semester 3

   Business Communications

   Principles of Microeconomics

   General Education Elective

   Human Resource Management

   International Business Concept

   Principles of Marketing


Semester 4

   Business Analysis

   Career Action

   General Education Elective

   Practical Applications in Marketing

   Professional Selling

   Marketing Communications

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