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Business - Marketing
A marketer is the essential link between an organization and its customer base. A marketer answers questions like: Who are our customers? What are their needs? How can we best meet these needs? How should we price, package, distribute and promote our product?
Business - Marketing program provides you with the knowledge and skills you need to help organizations answer these questions. You'll have an opportunity to learn the basic of business - accounting, operations, organizational behaviour and international business - which serve as an important foundation for the marketing courses that follow. You'll be introduced to marketing theory and case-based problem-solving, as well as marketing communications (which includes advertising and promotion) and professional selling practices.
Marketing program encourages mastery of a marketer's key competencies - creative, practical decision-making and clear, persuassive communications.
The program offers a combination of broad marketing concepts and specialized marketing skills.
Computer training in popular business software is provided.
Experienced marketing faculty provides individual attention and advice.
The diploma that is earned is recognized in Canada and abroad, reflecting high standards of learning.
Career opportunities in the field of marketing are plentiful, as almost a third of all North Americans are employed in marketing-related positions. Opportunities exist in both small and large businesses across many industries, including:
Food and beverage
At A Glance
Graduates are prepared for careers as:
Customer Service Representatives