Business Administration - Marketing

Program Overview

Marketers manage the many links between an organization and its customers. Marketers analyze consumer needs, develop products and services to meet those needs, anticipate competitors actions and react swiftly to shifts in the environment. They also develop pricing and communications strategies, interact with suppliers, customers and the public, all while looking out for their clients best interests.

 

You will benefit from a dynamic and interactive environment facilitated by experienced faculty members who encourage learning through case studies, guest lectures, presentations, projects and computer simulations and technologies.

BENEFITS

 

CAREER OUTLOOK

 

Graduates are prepared to work in many industries, including financial services, electronics, beverage, high-tech and not-for-profit or government sectors.

 

At A Glance

Graduates may obtain work as:

  • Marketing Coordinators

  • Marketing Analysts

  • Promotion Assistant

  • Sales Representatives

  • Assistant Brand Managers

  • Public relations Assistants

  • Advertising Assistants

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PROGRAM OUTLINE

 

Semester 1

   Strategies for Business Success

   Fundamentals of Business

   College Communications 1

   Microcomputer Applications Software 1

   Mathematics of Finance

 

Semester 2

   Financial Accounting Concepts

   Career Exploration

   College Communications 2

   Microcomputer Applications Software 2

   Global Citizenship: From Social Analysis to                                        Social Action 

  Business Operations

  

Semester 3

   Business Communications

   Employment Preplacement

   Principles of Microeconomics

   General Education Elective

   Human Resource Management

   International Business Concepts

   Principles of Marketing

 

Semester 4

   Business Analysis

   General Education Elective

   Practical Applications in Marketing

   Professional Selling

   Marketing Communications

 

Semester 5

   Career Action

   Business Ethics

   Principles of Macroeconomics

   Marketing Research

  Brand Management

   Interactive Marketing

 

Semester 6

   Professional Business Elective

   Professional Business Elective

   Consumer Analysis

   B2B Marketing & Channel Management

   Strategic Marketing Planning