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    Business Administration - Marketing

    Program Overview

    Marketers manage the many links between an organization and its customers. Marketers analyze consumer needs, develop products and services to meet those needs, anticipate competitors actions and react swiftly to shifts in the environment. They also develop pricing and communications strategies, interact with suppliers, customers and the public, all while looking out for their clients best interests.

     

    You will benefit from a dynamic and interactive environment facilitated by experienced faculty members who encourage learning through case studies, guest lectures, presentations, projects and computer simulations and technologies.

    BENEFITS

     

    CAREER OUTLOOK

     

    Graduates are prepared to work in many industries, including financial services, electronics, beverage, high-tech and not-for-profit or government sectors.

     

    At A Glance

    Graduates may obtain work as:

    • Marketing Coordinators

    • Marketing Analysts

    • Promotion Assistant

    • Sales Representatives

    • Assistant Brand Managers

    • Public relations Assistants

    • Advertising Assistants

    Need Assistance? Contact Us.

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    If you wish to apply now, click here to register online >>

    Back to PETUP

    PROGRAM OUTLINE

     

    Semester 1

       Strategies for Business Success

       Fundamentals of Business

       College Communications 1

       Microcomputer Applications Software 1

       Mathematics of Finance

     

    Semester 2

       Financial Accounting Concepts

       Career Exploration

       College Communications 2

       Microcomputer Applications Software 2

       Global Citizenship: From Social Analysis to                                        Social Action 

      Business Operations

      

    Semester 3

       Business Communications

       Employment Preplacement

       Principles of Microeconomics

       General Education Elective

       Human Resource Management

       International Business Concepts

       Principles of Marketing

     

    Semester 4

       Business Analysis

       General Education Elective

       Practical Applications in Marketing

       Professional Selling

       Marketing Communications

     

    Semester 5

       Career Action

       Business Ethics

       Principles of Macroeconomics

       Marketing Research

      Brand Management

       Interactive Marketing

     

    Semester 6

       Professional Business Elective

       Professional Business Elective

       Consumer Analysis

       B2B Marketing & Channel Management

       Strategic Marketing Planning