Business Administration - Marketing
Marketers manage the many links between an organization and its customers. Marketers analyze consumer needs, develop products and services to meet those needs, anticipate competitors actions and react swiftly to shifts in the environment. They also develop pricing and communications strategies, interact with suppliers, customers and the public, all while looking out for their clients best interests.
You will benefit from a dynamic and interactive environment facilitated by experienced faculty members who encourage learning through case studies, guest lectures, presentations, projects and computer simulations and technologies.
Graduates are prepared to work in many industries, including financial services, electronics, beverage, high-tech and not-for-profit or government sectors.
At A Glance
Graduates may obtain work as:
Assistant Brand Managers
Public relations Assistants