Corporate Communications and Public Relations

Program Overview

If you want to get connected to the public relation (PR) industry and study a field that’s full of variety, then this is the program for you. No two days are alike in corporate communications. Our program is one of the most highly regarded programs in Ontario that equips graduates to enter this exciting industry.

 

Corporate communicators and PR practitioners research, write, plan, edit, design and implement everything from strategic communications plans and employee newsletters to gala dinners for hundreds of people. They create communications strategies that influence employee attitudes, shift stockholders’ opinions and tell an organization’s story to the media.

 

You’re an ideal match for this program if you possess strong writing skills and the ability to manage various projects at the same time.

BENEFITS

 

PROGRAM HIGHLIGHTS

  • Leads the way in social media and PR content

  • Located close to the heart of Toronto’s PR industry

  • Includes a full-time, eight-week field placement

  • Curriculum emphasizes learning by doing

  • Emphasis on employability skills and landing a job

 

CAREER OUTLOOK

 

Companies hiring corporate communications graduate include:

  • Alliance Films

  • Argyle Communications

  • Apex Public Relations

  • Enbridge

  • Environics Communications

  • Government of Canada

  • Ontario Government

  • Ontario Institute for Cancer Research

  • Praxis Public Relations

  • St. John’s Rehab Hospital

  • WSIB

 

Graduates work as communication specialists with:

  • Public Relations agencies

  • Hospitals and Health care providers

  • Government ministries and agencies

  • Trade Associations

  • Not-for-profit organizations

  • Financial Institutions

  • Entertainment Companies

 

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PROGRAM OUTLINE

 

Semester 1

   Introduction to Corporate Communications

    Media relations

    Public Relations Writing 1: Writing to inform

    Event Management

    Business for Corporate Communications

    Professional Practice

   Copy Editing

    Project Management

 

Semester 2

    Public Relations Writing 2: Writing to persuade

    Measurements & Metrics

   Online Public Relations & Social Media

   Client Project

   Communications Management

   Presentation Skills

   Design and Layout

   Field Placement

At A Glance

As an entry-level communications specialist, you may land jobs that involve:

  • Media Relations

  • Employee Communications, and

  • Web-based communications for variety of organizations.