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    Public Relations Management

    Program Overview

    Build a dynamic career in the exciting, growing field of public relations and corporate communications with this unique, firsts-of-its kind program in Canada. The Bachelor of Public Relations Management offers a comprehensive education in theory, principles and application of public relations, along with a solid foundation in business principles through 10 core business courses. The program includes a strong focus on research, social and digital media and corporate communications and prepares students for variety of careers in public relations

     

    PROGRAM HIGHLIGHTS

    As a student in this program, you will:

    •  Develop a through comprehension of the public relations industry with a focus on building critical skills for career success in professional writing, research, strategic communications and social and digital media;

    • Learn the key business skills including financial management, organizational behavior, business law, accounting and more that give public relations practitioners a competitive edge in the marketplace;

    • Get a deeper  understanding of the complex world we live in with a focus on global citizenship, corporate social responsibility and the role communicators play in helping organizations make change;

    • Learn the skills to navigate today’s digital; world including developing multifaceted social media and integrated online marketing programs.

    CAREER OUTLOOK

     There are numerous career tracks available for graduates from this program. The strong focus on business principles and digital communications gives graduates a competitive edge. Graduates from the program will be prepared to work in diverse range of careers in organizations including:

    • Public relations agencies

    • Corporate communications and investors relations departments

    • Digital marketing companies

    • Not-to-profit sector organizations

    • Hospitals and healthcare organizations

     

    At A Glance

    • Comprehensive range of public relations, corporate communications and social media courses

    • Combination of theoretical and applied learning in and out of the classroom, including completion of real world projects

    • A 15-week industry field placement

    PROGRAM OUTLINE

    Semester 1

       Introduction to Business

       Principles of Marketing 1

       The Power of Communication

       Introduction to Public Relations

       Introduction to Media

     

    Semester 2

       Organization Behaviour

       Business Law

       Statistics

       Introduction to Social Media

       Writing for Public Relations 1

     

    Semester 3  

       Corporate Social Responsibility

       Introduction to Accounting

       Media Relations

       Strategic Communication Planning

       Fundamentals Research

     

     

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    Semester 4

       Financial Management

       Business Research and Analysis

       Global Citizenship & Equity: World Hunger

       Ethics for a plural World

       Internal Communication

     

    Semester 5

       Project Management

       Liberal Studies Elective: Social Science

       Advanced Social Media

       Writing Public Relations 2

       Introduction to Communication Design

     

    Semester 6

       Liberal Studies Elective: Humanities

       Liberal Studies Elective: Natural Science

       Non-Profit Communications

       Investor Relations

       Communications Law and Ethics

     

    Semester 7

       Foundations and Entrepreneurship

       Liberal Studies Elective: Art

       Liberal Studies Elective: Philosophy

       Public Sector Communications

       Advanced PR Writing

       Practicum Prep

     

    Semester 8

       Communications Research and Measurement

       Public Affairs

       Social Media Lab

       Capstone Course

       Issues Management and Crisis   Communications

     

    Semester 9

       Field Placement