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Public Relations Management

Program Overview

Build a dynamic career in the exciting, growing field of public relations and corporate communications with this unique, firsts-of-its kind program in Canada. The Bachelor of Public Relations Management offers a comprehensive education in theory, principles and application of public relations, along with a solid foundation in business principles through 10 core business courses. The program includes a strong focus on research, social and digital media and corporate communications and prepares students for variety of careers in public relations

 

PROGRAM HIGHLIGHTS

As a student in this program, you will:

•  Develop a through comprehension of the public relations industry with a focus on building critical skills for career success in professional writing, research, strategic communications and social and digital media;

• Learn the key business skills including financial management, organizational behavior, business law, accounting and more that give public relations practitioners a competitive edge in the marketplace;

• Get a deeper  understanding of the complex world we live in with a focus on global citizenship, corporate social responsibility and the role communicators play in helping organizations make change;

• Learn the skills to navigate today’s digital; world including developing multifaceted social media and integrated online marketing programs.

CAREER OUTLOOK

 There are numerous career tracks available for graduates from this program. The strong focus on business principles and digital communications gives graduates a competitive edge. Graduates from the program will be prepared to work in diverse range of careers in organizations including:

• Public relations agencies

• Corporate communications and investors relations departments

• Digital marketing companies

• Not-to-profit sector organizations

• Hospitals and healthcare organizations

 

At A Glance

• Comprehensive range of public relations, corporate communications and social media courses

• Combination of theoretical and applied learning in and out of the classroom, including completion of real world projects

• A 15-week industry field placement

PROGRAM OUTLINE

Semester 1

   Introduction to Business

   Principles of Marketing 1

   The Power of Communication

   Introduction to Public Relations

   Introduction to Media

 

Semester 2

   Organization Behaviour

   Business Law

   Statistics

   Introduction to Social Media

   Writing for Public Relations 1

 

Semester 3  

   Corporate Social Responsibility

   Introduction to Accounting

   Media Relations

   Strategic Communication Planning

   Fundamentals Research

 

 

Semester 4

   Financial Management

   Business Research and Analysis

   Global Citizenship & Equity: World Hunger

   Ethics for a plural World

   Internal Communication

 

Semester 5

   Project Management

   Liberal Studies Elective: Social Science

   Advanced Social Media

   Writing Public Relations 2

   Introduction to Communication Design

 

Semester 6

   Liberal Studies Elective: Humanities

   Liberal Studies Elective: Natural Science

   Non-Profit Communications

   Investor Relations

   Communications Law and Ethics

 

Semester 7

   Foundations and Entrepreneurship

   Liberal Studies Elective: Art

   Liberal Studies Elective: Philosophy

   Public Sector Communications

   Advanced PR Writing

   Practicum Prep

 

Semester 8

   Communications Research and Measurement

   Public Affairs

   Social Media Lab

   Capstone Course

   Issues Management and Crisis   Communications

 

Semester 9

   Field Placement